LexisNexis multi-region distribution deal

Award-winning communications business and online marketing platform provider Vuture has signed a multi-region distribution deal with LexisNexis covering the UK, Europe, the Middle East, Africa, the Pacific and Latin America.

As a result of the alliance, customers of LexisNexis's market-leading InterAction Customer Relationship Management (CRM) software will gain access to Vuture's Vx suite of online marketing tools. The two systems will be fully integrated, allowing users to combine the capabilities of Vuture's Vx suite of online marketing tools with the ability to read and write information from InterAction in real time.

Recently voted Best New Product of the Year by an independent panel of experts at TheKnowList Awards 2010, Vuture's Vx suite enables organisations to create and manage all of their marketing materials online; including websites, microsites, email marketing, print materials and pitch documents. This can be achieved cost-effectively across multiple locations without design understanding or the help of external creative agencies.

LexisNexis were also recognised at The KnowList Awards, winning the CRM Solution of the Year award for InterAction. As the leading professional services CRM solution, InterAction leverages an organisation's relationships, contacts, experience and expertise to strengthen bonds with existing clients, uncover new business opportunities and drive revenue. It is used by over 500 professional service firms of all sizes, including over 50% of the top 100 UK Legal firms and 82% of the AMLaw 100.

The integrated offering based on Vuture's Vx suite and InterAction enables legal, accountancy, private equity and other professional services firms to target new business opportunities more readily. It draws upon the detailed customer information held on InterAction and integrates this with Vx's capabilities, allowing campaigns to be clearly targeted, quickly and stylishly executed and then subjected to rigorous feedback - ultimately leading to efficiencies in firms' marketing and business development programmes.

Commenting on the alliance, David Brady, Director of Vuture, said:

"At Vuture we are committed to innovation and continuously look for new ways to improve services for customers. This best of breed solution is a powerful and logical combination of awarding-winning products, which will offer professional services firms the capability to market efficiently and effectively to their customers. We look forward to pursuing a long-lasting, successful alliance with LexisNexis."